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Three UK, 'Gram Invaders' by Gravity Road

A minor trip, a stumble, a full on walk-into-a-lamppost moment. And all because our chins are glued to our chests and our eyes locked onto a glowing phone screen.

Izzy Ashton

Assistant Editor, BITE

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ThreeUK

We developed an Instagram Stories first in the form of an interactive 8-bit game for @ThreeUK. The execution pokes fun at the ‘phones are bad’ argument with a millennial protagonist whose aim is to make it through 3 levels of obstacles without looking up from her phone.

Agency:
Gravity Road, London

Disciplines

Advertising/Creative

Sector

Telecomms

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