Hot Pick

Tottenham Court Road wants pedestrians to ‘Look Both Ways’

Stack's latest campaign has been designed to attract people’s attention, to change their long entrenched habits about this stretch of road and help prevent any more accidents.

Izzy Ashton

Assistant Editor, BITE

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The Fitzrovia Partnership

Following a spate of accidents after Tottenham Court Road became a two-way street, we created the Look Both Ways campaign. Featuring members of the community simultaneously looking up and down the street, the eye-catching ads reminded people to look both ways when crossing.

Agency:
Stack, London