When new technical solutions are released it often makes us marvel at the ones that came before, as they begin to look outdated almost as quickly as they originally seemed innovative.
Assistant Editor, BITE
Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.
When new technical solutions are released it often makes us marvel at the ones that came before, as they begin to look outdated almost as quickly as they originally seemed innovative. The speed of development can also leave consumers confused, wondering at the difference between old model and new.
So, it can sometimes seem with the automotive industry. But, in their latest campaign ‘Move Ahead’ for Toyota Corolla, The&Partnership take us on a ride through time, from horse drawn carts through to gas-guzzling diesel beasts and finally to the latest Toyota Corolla hybrid.
The Europe-wide campaign promotes the car as the no-compromise option for today’s discerning driver, allowing for greater fuel efficiency while also being better for the environment.
This campaign cleverly and humorously captures every step that has led up to the development of the Toyota Corolla. It simplifies and clarifies the automotive industry’s progression for the audience. It allows them to see just how far the industry has come while asking them, “As the world moves forward, what will your choice be?”