Trend
Experiential beauty: How brands are fusing physical and digital
By Izzy Ashton
Beauty is the midst of a physical and virtual revolution with significant implications for brands.
BITE Focus
How marketers can adapt to the Squiggly Career
By Izzy Ashton
The Creativebrief X Squiggly Careers event highlighted how individuals and organisations must shift their approach to career development and talent retention.
Trend
Experience design in 2020: Ecosystems, ethics and true collaboration
Aleksandra Melnikova, Head of Experience Design at Publicis•Poke explores the rapidly changing experience design landscape and what’s in store for the year ahead.
BITE Focus
BITE’s Top 10 for 2019
By Nicola Kemp
From tackling the climate crisis to raising the bar in experiential marketing and ushering in a new era of inclusive creativity, 2019 was a pivotal year for the industry.
BITE Focus
Glasgow
By Gregor Kyle
It’s the ‘Dear Green Place’ packed with world class venues and locations. Here Frame’s Content Editor, Gregor Kyle, takes us on a tour of a real Scottish city, one which holds more than a few surprises.
BITE Focus
BITE's Big Christmas Roundup
By Izzy Ashton
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
Trend
How creativity boosted democracy in Europe
Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.
Trend
From baked beans to bitcoin, it’s all about people
By Matt Wyatt
Matt Wyatt, Executive Planning Director at SNAP LDN highlights the power of empathy when it comes to developing a disruptive brand.
Trend
Breaking the filter bubble: the importance of an open mind in marketing
By Andrew Peake & Alex Scott-Malden
There are three bubbles that must be popped, if we are to liberate ourselves from being stuck in our ways and avoid the dangers of groupthink.
BITE Focus
Royal Tunbridge Wells
By Tom Poynter
As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.
BITE Focus
Mindful money: How Triodos and The Kite Factory are revolutionising finance marketing
By Nicola Kemp
In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.
BITE Focus
Edinburgh
By Adam Smith
From pioneering talent to the biggest New Year party in the world and powerfully effective work, The Gate Edinburgh’s Creative Director Adam Smith brings the city to life.