The UK restaurant delivery is worth £8.1 billion in the UK, according to research done by MCA Insight, with a significant proportion of that coming from one delivery service: Uber Eats.

The company launched in London in 2016 after a trial run in Paris which allowed people to order a hamburger proved to be surprisingly successful. Demand was so huge they realised they had a viable product and thus the delivery service was born.

And now Uber Eats have launched their first large scale, integrated campaign in the UK, created by Mother London, the ‘Bring It’ campaign stars the comedian Guz Khan. He plays a charismatic courier delivering food with a side order of positivity. The campaign is designed to celebrate those who see everyday modern life as a moment to bring their A-Game.

From the group playing magical medieval games in a bike shop, to the exhausted new parents and a hard working employee, Khan delivers what they need along with a compliment they weren’t expecting. That while he might be bringing their food, they are bringing it too.

The out of home and digital elements of the campaign highlight the restaurants on the app, as well as using humour to focus on the various ways customers can ‘Bring It’ in their own lives.

‘Bring It’ really does bring a little bit of joy to our screens, reminding us to embrace the moments in life, however small, that can make you smile. Khan makes it impossible not to as he finds wonder in the every day. Because the fact that you named your baby is as impressive as being able to create magic in a bike shop. Whatever you are doing right now, let Khan remind you that you’re bringing it.