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Waitrose campaign champions both value and purpose amid cost of living crisis

The ‘Food to Feel Good About’ campaign from adam&eveDDB highlights quality, taste, ethics and value

Georgie Moreton

Assistant Editor, BITE


Waitrose & Partners

Our latest integrated campaign Waitrose introduces its new and exciting brand promise ‘Food to feel good about’, showcasing everything Waitrose stands for – quality, taste, ethics and value.

adam&eveDDB, London

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