Fusing Technology with Fashion: The Next Level
Speaker: David Breslauer, co-Founder, Bolt Threads.
- David Breslauer believes our clothes are killing us. The environmental costs of the fashion industry are substantial, due to synthetic fibres that take nearly two hundred years to decompose along with toxic sludge from the dyeing process. Fashion cycles drive disposability: Americans alone throw out 70lbs of clothes every year.
- Breslauer is a proponent of biomimicry, an innovation process that emulates nature using technology. Biology, he says, “is the most powerful technology on the planet. It self-reproduces, self-heals and integrates itself back into the planet.”
- Bolt Threads spent eight years developing a process to synthesize spider silk using a liquid protein. The resulting yarn has the same properties as silk from spiders or silkworms: it’s biodegradable, anti-microbial and incredibly strong. Designer Stella McCartney collaborated with Bolt to create a gold shift dress using the yarn.
- “By learning how to copy nature’s blueprints” says Breslauer, “we now have a way forward [..] that may allow us to leave the earth the way it was when we got here.”
A New Way Forward for Self-Driving Cars
Speaker: John Krafcik, CEO, Waymo
- John Krafcik, CEO of self-driving car business Waymo, told delegates that the company is “not building a better car, we’re building a better driver.” Human error is responsible for 94% of the million-plus fatal car accidents in the world each year.
- Fully autonomous cars were predicted to hit the roads by 2020, but Waymo’s fleet is already on the roads, having clocked up 5.5 million kilometres of driving.
- Building trust with passengers will be crucial for the success of self-driving cars. Waymo’s fleet uses in-car graphics and messaging to keep riders informed on the decisions the car is making and why.
- Krafcik predicts that self-driving cars will revolutionise vehicle design in the future. No longer will cars be designed around a driver. Instead, we’ll see them optimised for working, socialising, dining and even sleeping.
The Rise of the Celebrity Activist
Speakers: Rosario Dawson, Actress & Founder, Studio 189; Sara Sampaio, Victoria’s Secret Model. Moderator: Matthew Garrahan, Financial Times.
- Social media has given celebrities an unprecedented platform which they can leverage to speak directly to followers. Model Sara Sampaio says that social media has given her a voice she feels compelled to use. With direct contact to an audience of millions, she sees it as a responsibility.
- Actress Rosario Dawson, who founded the civic organisation Voto Latino in 2004, claims that people try to demean and devalue the voice of celebrities, because it’s dangerous: “Now with social media, we are powerful," she says.
- At the same time, celebrities must be careful how they present their message since it can so easily be misconstrued. It also does little for your career. Sampaio says speaking out comes at a cost since it rarely drives engagement, and this is what determines her value as a model.
- Dawson did not pass up the opportunity of the Web Summit platform to ask tough questions, asking why, when there are thousands of climate refugees, a robot has been granted legal citizenship (referring to Hanson Robotics’ Sophia, recently awarded citizen status in Saudi Arabia).
PITCH: Powered by Mercedes Benz
Speakers: Glyn Cotton, founder Watr; Rain Takahashi, founder, Jauntin’; Uwe Diegel, founder, Lifeina.
- After three days of intense competition, three early stage start-ups battled it out on Centre Stage for a prize of €50,000 and the chance to be crowned the best of 2017.
- Third-placed Watr provides a simple and cost effective way for businesses to monitor water quality, using a simple device that feeds data to an app. Originally conceived for fish farms, founders are finding customers in corporations, charities and even consumers.
- Runner-up Jauntin’ is disrupting the insurance category, kicking off with travel. The app offers one-time registration and details are stored for future use, dispensing with lengthy applications. Users pay only for the insurance they use and are even reminded to switch cover on and off when they pass through airports.
- This year’s winner, Lifeina, has created the world’s smallest fridge to safely store medication. Why? Because 5% of the worldwide population uses medication that has to be stored in the fridge at all times. Effectively this either imprisons people in their homes or creates problems of non-adherence. The device comes with an app which monitors the temperature, battery life and sends notifications when medication is due.
