Hot Pick

Weetabix turns the tables on the Three Little Pigs

The latest ‘Have you had yours?’ campaign from BBH retells the classic tale

Georgie Moreton

Assistant Editor, BITE

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Weetabix

Called ‘Wolf’, the ad initially seems to be telling the familiar fable of a trio of pigs and their houses, However, soon the story gets an unexpected ending thanks to the Big Bad Wolf’s decision to have his Weetabix that morning.

Agency:
BBH London, London