We live in a culture of busyness, surrounded by lots of stimuli that are driving us harder and faster all the time. A very busy schedule makes many of us feel good and important, so we become addicted to being busy. Even if we do leave the office, we don’t stop working. We are permanently connected to emails, we reply to texts, we take calls and we carry on working on that presentation we just need to finish off.
Not only does it make us feel good, research conducted by the Journal of Consumer Research revealed that the busier a person appeared, the more important they are deemed. Busyness now equates to perceived competence and ambition.
However, being busy all the time is a lot more dangerous than most of us think. Overworking can lead to health issues like impaired sleep, depression, heavy drinking, diabetes, impaired memory and heart disease. Not to mention that being at home physically but not mentally can pose a real threat to relationships. And research has shown that poor mental health kills creativity; the lifeblood of our industry.
It's not easy to break the habits of busyness but perhaps the Christmas break gives us all a chance to try. Take a look at the APG’s four disconnecting behaviours and give them a go over the festive period.
After all, if we can go into 2020 less busy but more creative, it might just be our industry’s most glorious year yet.