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Why Bite Back 2030 is highlighting the deliberate marketing tactics of the food industry

The UK has the worst childhood obesity rates in Western Europe; 3.3 million children are overweight according to Bite Back 2030, a youth-led movement calling for the food industry to put the health of young people ahead of profit.

Izzy Ashton

Assistant Editor, BITE

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Bite Back 2030

Don’t Panic and Bite Back 2030 release their campaign film 'It’s Not Your Fault You Can’t Resist'. The film is a call for action; issuing a powerful invitation to young people to join the movement which is calling for the food industry to put health before profit.

Agency:
Don't Panic London, London

Disciplines

Advertising/Creative

Sector

Food & Drink

Related Tags

Health Food Youth