Hot Pick

Why Bupa is busting the myth of ‘being normal’

Bupa’s latest campaign is a call to action, not just to raise awareness but to encourage people to take their mental health seriously, and to prioritise getting the help they need.

Izzy Ashton

Deputy Editor, BITE


Bupa UK

A new brand campaign which focuses on mental health and challenges what’s considered to be ‘normal’. The brand aims to normalise seeking support for mental health by offering reassurance that with over 7 billion versions of normal on this planet, there is no one type of ‘normal’.

MullenLowe Group UK, London

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Mental Health