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Why Greggs’ Christmas is coming early to UK cities

Greggs celebrates its 80th anniversary this year and so what better way to see out the year than with a Christmas competition that galvanises tens of thousands of their consumers nationwide.

Izzy Ashton

Assistant Editor, BITE

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Greggs

Leverage Greggs brand fandom and seasonal product devotion to drive conversation and data collection for 2019's launch of the highly anticipated Festive Bake. Greggs was keen to get to know their audience more intimately and this was a perfect starting point.

Agency:
Splendid Communications, London

Sector

Retail

Related Tags

Christmas FMCG Retail