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Why Pukka wants to become the People’s Pie

‘The People’s Pie’ from Walker is part of a swathe of ads championing more inclusive representation, not just in the casting but in every aspect of the campaign.

Izzy Ashton

Assistant Editor, BITE

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Pukka

The brief was to bring the UK’s #1 pie onto more of the nation’s plates. So, working with them, we created ‘The People's Pie’ - a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country.

Agency:
Walker, Bournemouth

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Food