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Why Pukka wants to become the People’s Pie

‘The People’s Pie’ from Walker is part of a swathe of ads championing more inclusive representation, not just in the casting but in every aspect of the campaign.

Izzy Ashton

Assistant Editor, BITE



The brief was to bring the UK’s #1 pie onto more of the nation’s plates. So, working with them, we created ‘The People's Pie’ - a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country.

Walker, Bournemouth

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