2017 saw two flagship events for Creativebrief. A panel discussion in May and BITE LIVE in November.
Our event in May saw us tackle the huge topic of ‘The changing role for agencies in a world of modern brands.
The exceptional panel consisted of Paul Davies from Microsoft, Lisa Thomas from Atom Bank, Jeremy Ellis from TUI and Jennelle Tilling from KFC all of whom picked-apart various elements of what brands really want from agencies in this day and age; covering integration, in-housing, remuneration models, agency structures and processes.
In advance of the day we also conducted a piece of research with 50 brand CMOs and 50 agency CEOs to compare and contrast their opinions – the findings are here. See what Marketing Week had to say about the event here.
BITE LIVE: Insight to Action, brought some of the world’s best known brands on stage with their agency partners to show us how cultural insights can be turned into ideas that drive real business value.
We heard from exceptional speakers outside the industry such as Alain De Botton (School of Life), Jude Kelly CBE (Artistic Director of The Southbank and founder of WoW Festival) and Tempest Two. Plus the likes of McDonald’s, IKEA, The Economist, Hippeas, Mother, Leo Burnett, Sense, JKR and many more.
See what Marketing Week had to say about it here.