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Zalando, 'Dress for yourself, nobody else' by Mother London

Clothes, and fashion as an industry, are often disregarded as vacuous; as unimportant. But when it comes to self-expression and confidence, a good outfit is often all you need.

Izzy Ashton

Deputy Editor, BITE



Whether you’re rocking double denim or going all in with budgy smugglers this summer, it’s time to dance past the haters and dress like nobody’s watching. Our new campaign for Zalando proudly declares ‘dress for yourself, nobody else’ - and start enjoying what makes you, you.

Mother London, London

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