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Are We in a Global Authenticity Crisis?

Is trust in brand and influencer collaboration falling apart? This study investigates the appeal of influencer marketing to brands and why consumers are losing interest and trust as influencers are endorsing more and more products.

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Does This Come In Men's? The E-Commerce Gender Gap

Does This Come In Men's? The E-Commerce Gender Gap
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2017 UK Foood & Drink Report

A year on since the Brexit referendum, we examined what the UK really thinks about the food and drink in our lives. The Report examines regional attitudes and trends around various issues, comparing remain-voting London with the North East and North Wales, two places Brexit was strongly supported.
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Make the Internet Great Again

Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
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Paid Social: It pays to get it right

The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
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What do we talk about when we talk about branded content?

Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears.
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AI. What it is. What it isn't. And why it matters.

Bray Leino's Technology Lead explains why the growth of Artificial Intelligence means we're facing a second computing revolution.

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The Marketer's Guide to Voice & AI Interactions

A Critical Mass White Paper
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The robots are coming

It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.

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Innovating the everyday

How do businesses become good at innovating? Sam Crocker was asked this at a conference recently. Here's his response, via a liberal use of sporting analogy...

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The Rise of NOLO (No and Low) Alcohol

The ONS last year revealed a fall in global alcohol consumption for the first time this century. It has been widely reported that the proportion of young people choosing to drink alcohol is the lowest on record. We investigate the factors influencing this change in behaviour and the impact on drinks brands.
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What Kendall and Pepsi have taught me this week

Well, that escalated quickly. In addition to gaping while watching the ad get progressively worse and worse, the question on my mind, and perhaps everyone’s minds, was how on earth did this slip through both Pepsi’s & Jenner’s approval process?

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How to SXSW: 2017 Edition

iris Worldwide CTO Jordan Harper offers top tips for getting the most out of the festival
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Let ‘multipliers’ multiply: developing the agency leaders of tomorrow

Global Head of People, Katie Scotland on developing the agency leaders of tomorrow.

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What marketers can learn from participation brands

A new study reveals how 'participation brands' are successfully designing content and experiences to suit modern consumers' lives.

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The Changing Face of Retail

An extract from our first quarterly publication SHOW ME, sharing some of our recent thinking, a snapshot of our work and selected posts from Missouri Blog. Here we're focusing on the changing face of retail; where it's at and where it's going. To see the full publication or to find out more, get in touch.