Opinion

Design bias renders huge swathes of the population invisible, says Nicky Kemp

Creativebrief

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The problem with gender stereotypes is that we are becoming too familiar with them to be outraged by them anymore. Alexa has fast become the new subservient female voice in kitchens across the globe, while Apple, the world’s most innovative tech company, saw fit to launch its health app without a period tracker. The term “beach body ready” has become so ubiquitous that it is in danger of appearing benign.

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