Irn Bru launches winter football kit ahead of World Cup

The parody kit launch from creative agency Leith plays on the absurdity of a Winter World Cup

Pinned by: Nicola Kemp

Does the World Cup have a brand problem?

As the World Cup approaches and controversies around the host nation continue, Pitch Marketing Group’s Chris Allen considers how brands might approach this year’s game.

Pinned by: Nicola Kemp

Will the world cup lose its marketing magic?

In the light of human rights abuses and winter scheduling questions remain as to how brands will interact with this year’s tournament.

Pinned by: Josie Shand

A festive world cup lifts Q4 ad spend

Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.

Pinned by: Nicola Kemp

BrewDog is the Proud Anti-Sponsor of The World F*Cup

BrewDog has launched an outdoor advertising campaign to highlight the human rights abuses of the World Cup host nation Qatar.

Pinned by: Josie Shand

Lucozade Sport and Adam&eveDDB launch festive football jumpers

To mark the winter world cup Lucozade Sport are launching an unofficial supporters jumper.

Pinned by: Helen Hall

Aldi releases Christmas teaser campaign

Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign

Pinned by: Helen Hall

BetVictor

By Mr.President

BetVictor’s ‘Crack the Code’ promotion will see one lucky player winning £100K at the final of the 2022 FIFA World Cup. To launch the promot…

Pinned by: Josie Shand

Silence on the Qatar World Cup is not an option

IPA research reveals that consumers expect brands to address issues around the FIFA World Cup.

Pinned by: Georgie Moreton

We Love Sport

By Pitch Marketing Group

'We're Here for the Cheers' branded content features comedian, Tom Davis. The first instalment is launched ahead of the start of the Winter …

Pinned by: Georgie Moreton

Lucozade Sport

By adam&eveDDB

The limited edition Very Unofficial England-ish Football Supporter’s Jumper - a knowingly playful mashup between the famously naff Christmas…

Pinned by: Georgie Moreton

TalkSPORT marks the launch of the World Cup with giant mural

The hand painted mural from Pulse Creative, shines a spotlight on talkSPORT’s non-stop coverage of the World Cup

Pinned by: Josie Shand

'Brands didn’t work collectively’

Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.

Pinned by: Georgie Moreton

Uber Eats

By Mother London

With a lot of football matches planned for working hours, catching them all may be tricky. To help Uber Eats have have have developed a cal…

Pinned by: Josie Shand

KFC

By Mother London

We’ve all experienced that feeling of trying to get home in time to watch the match. Maybe you thought you could cut it fine, just nip into…

Pinned by: Josie Shand

Outvertising calls on brands to step up and speak up at World Cup

The independent voice for LGBTQIA+ inclusion and representation within the advertising and marketing industry has called on brands to step up.

Pinned by: Josie Shand

KFC

By Social Chain

To celebrate KFC Delivery and its sponsorship of ITV's FIFA World Cup coverage, KFC opened its first pub in London, UK. To alert fans, we pa…

Pinned by: Josie Shand

eight&four x Mind: Using Football to Shine a Light on Men's Mental Health

By eight&four

Pinned by: Josie Shand