This creator conversation is an opportunity to learn from one of the hottest creators of the moment; B2B Linked-Influencer and Tik Tok sensation, Rob Mayhew.

Rob started his career working as an Account Manager ‘ad-man’ in some of the biggest Marketing, Advertising, Sales Promotion, Social and PR agencies.

Rob will be interviewed by Supernova co-Founder Raf McDonnell and will talk through how he found himself between jobs during COVID and took the opportunity to turn his side hustle passion for stand up into a huge online opportunity.

He will talk through how he started out by posting on TikTok 8 times a day, and gradually honed his specific offering by leaning into the hilarious and bizarre moments of everyday agency life.

The conversation will also be a valuable opportunity to look more broadly at the value of brand creator relationships, particularly within B2B as one of the fastest growing areas of the creator economy.

Rob will share his own tips and advice for brands looking to strengthen their creator partnerships in 2024 and best practices for fellow creators looking to follow in his footsteps and grow their reach with brands.