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What film photography has taught me about the fundamentals of advertising
Joanna Barnett, Strategy Director at Truant shares how photography has helped broaden her perspective
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Work hard play hard: How playfulness delivers results for brands
By Sonia Danner
Communications that spark curiosity, creativity, and engagement don’t always need to be online, says Marketreach’s Sonia Danner
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Myclimate Carbon Tracker calculates the impact of influencer travel habits
The new campaign, from Jung von Matt Havel, aims to promote climate friendly travel alternatives.
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Bellwether budgets shine a light of optimism
Report reveals that UK marketing budget growth cools in Q1 but remains strong against yearly outlook
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No AI without DEI
Hattie Matthews, Co-Founder and CEO of Uncharted on why diversity is the cornerstone of responsible AI
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WhatsApp for customer engagement: Brand etiquette watchouts
How brands can best leverage one of the most popular channels for personal communication
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Old El Paso makes some noise with Team GB
Ahead of the Paris 2024 Olympic Games the campaign, from M&C Saatchi, shows support for Team GB
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Creativity is the currency that will differentiate brands
GenAI will help create opportunities for brands to create attention-grabbing campaigns that deliver results
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Peperami’s anarchistic ‘Animal’ makes its return
The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience
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Embracing Generative AI: Be the ‘yes, and’, not the ‘no, but’ person
Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI
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Irrelevant but not worthless: How to turn a rebrand into a refresh
Chuck Studios’ Olaf van Gerwen unpacks Lyle’s rebrand
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How nostalgia for the pre-smartphone era is driving design in the age of AI
Type is an impactful design choice that can speak volumes about where we are as a society, says Damien Collot