Critical Mass

Core disciplines: Digital, Social


Tweet : Jul 12th 2018 20:19
.@ryoshu sat down with @VelocitizePub in June to discuss immersive experiences, being relentlessly focused on the customer and “Generation Omega.” Check it out:
Tweet : Jul 10th 2018 15:22
In the late 90’s, @grantowens packed his car, moved to NYC, and had a front row seat to the future of digital. Check out the Real Famous podcast by @paulmcenany and hear him tell the story as only he can.
Tweet : Jul 3rd 2018 14:09
RT @paulmcenany: Next up on the Real Famous pod, @grantowens, Chief Strategy Officer at global experience design company @criticalmass. Enj
Tweet : Jun 29th 2018 15:19
.@wilkinsdi take on telling a meaningful, interactive story via @Forbes Nine Ways To Elevate Your Marketing With 360-Degree Images:
Tweet : Jun 29th 2018 15:04
Unpacking the "Cannes of Worms" at #CannesLions2018 from @Creativepool - featuring comments from our own @grantowens
Tweet : Jun 23rd 2018 14:31
Kicked off #Pride weekend celebrations in Chicago with some delicious ???? treats from Donut Republic. #loveislove #loveisdonuts #happypride
Tweet : Jun 20th 2018 21:00
Check your #CannesLions calendar and join @cbrady tomorrow @ 1pm on the Innovation Stage for “What AI Teaches Us About Creativity and the Universe”
Tweet : Jun 20th 2018 17:22
Strange days are here. We can use #AI to convincingly impersonate people. What kind of ethical dilemmas do these advances pose for brands? @ryoshu delves into some tough questions about the AI-driven power at our fingertips on @VentureBeat
Tweet : Jun 14th 2018 21:31
“To me there’s no such thing as a boring product or brand - everything has the power to be relatable and meaningful to its customers.” @scottrking
Tweet : Jun 14th 2018 21:19
“Relatability is the combination of shared experiences, self-awareness and vulnerability.” @scottrking
Tweet : Jun 14th 2018 21:16
“Brand books try to create consistency. But what’s missing is how the brand relates to the customer.” @scottrking
Tweet : Jun 14th 2018 20:54
Strategy Director @scottrking is heading on stage at #SocialWest to share ways brands can differentiate themselves using superhero movies.
Tweet : Jun 13th 2018 21:00
Heading to @socialwestca tomorrow? Be sure to check out our own @scottrking session “Brand Books are Boring, Watch the Movie Instead” at 2pm. More here:
Tweet : Jun 11th 2018 18:07
How do you know that pro-bono project is a good fit for your agency? Step-by-step instructions on cause marketing endeavours from CEO Dianne Wilkins over on Forbes:
Tweet : May 23rd 2018 14:47
Heading to @C2Montreal tomorrow? Keep an eye out for our own Steve Savic who will be leading “Experience Transcended: Navigating the #AR Landscape” with Facebook.
Tweet : May 22nd 2018 16:06
RT @rrickey: Excited for tomorrow's "Brand Experiences that Change People's Lives" at Vancouver Club #bcamaTLS If you can make it, let me k
Tweet : May 22nd 2018 15:43
Our own Russ Rickey will talk about his experience as a Canadian redesigning American health care – what he learned, what it meant to him, and what it means to put the customer first at @bcama's “Brand Experiences That Change People’s Lives”: #bcamaTLS
Tweet : May 11th 2018 01:01
RT @calgaryeconomic: Labour attraction and tech, topics of discussion at #Techfest Toronto today. We’re accompanied by @Novatelinc, @critic
Tweet : May 10th 2018 15:55
If you are at #Techfest Toronto today stop by the @calgaryeconomic Lounge. We’d love to meet you to discuss openings in Calgary & Toronto!
Tweet : May 9th 2018 19:21
Everyone’s favorite Creative Technologist @ryoshu will be speaking @creativetechwk (May 11) about interactive electronics. He's promised something about a 7' long, fully autonomous, flying robot fish. Consider us intrigued. #CreativeTechWeek
Tweet : May 9th 2018 18:02
RT @CorrineRecruits: Hey #Toronto, my commute to work is 20 minutes and my drive to the mountains on the weekend is 60 minutes. Check out @
Tweet : May 9th 2018 15:46
Tweet : May 7th 2018 21:53
CM Chief Strategy Officer @grantowens highlights when to make a statement and when to take a backseat via @Adweek:
Tweet : May 7th 2018 20:53
Happy to share we took home two @AdRodeo Anvils for Nissan 'See The Unseen.' One for mobile application & another for best use of innovative technology. Congrats to the client and team for their hard work and passionate support! #2018AnvilAward
Tweet : May 4th 2018 15:09
Kick off #MayTheFourth by customizing your own Star Wars inspired Nissan vehicle and enter for a chance to win that vehicle here: #StarWarsDay #MayTheFourthBeWithYou
Tweet : May 2nd 2018 21:55
Celebrating 20 years of @wilkinsdi , @cgokiert and Steve Savic! Gifts were exchanged, cake was cut and old agency stories were shared. #cmmers
Tweet : May 2nd 2018 21:16
RT @charlesday: “How do we create a mecca for amazing #talent but enable them to live the lives they want to live, live where they want & n
Tweet : Apr 30th 2018 21:40
RT @rinikulous: "This is the agency you're looking for." #stormtrooper #starwars @criticalmass
Tweet : Apr 30th 2018 21:40
RT @creativetechwk: Ricky Bacon, Group Technology Director at Critical Mass, @criticalmass is speaking at #CreativeTechWeek on May 11. htt
Tweet : Apr 25th 2018 17:22
Looking for a new opportunity? Here at CM we love diverse points of view, open minds, and people who are passionate, driven, and real. Sound like something you can get down with? Apply today:

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

Case studies

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