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Bright Blue Day

Core disciplines: Branded content, CRM/Customer engagement, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017

Output:

100%
CRM/Customer engagement10%
Digital30%
Branding / design10%
Branded content10%
Social10%
Integrated marketing30%

Key facts:

Ownership:

Independent

Number of staff:

51-100

Established:

1961

Turnover:

£5m


Ethos:

Bright Blue Day is a customer experience agency.

We help our clients become customer obsessed. We know that in this complex, multi-touch and data-rich world – things have changed. Loyalty is measured in minutes. Trust must be earned. Your product and your customer’s experience of dealing with you, is your marketing.

Traditional marketing can’t keep up. Real-time, continuous engagement rules. Customer experience is the new battle ground.

Our roots are in creative and digital. Now we focus on four areas of expertise:
• Strategy and Story
• Digital and UX
• Integrated Communications
• Content and Social

Recent highlights:

- Activation of social promotions for Visa Winter Olympics 2017
- National fundraising campaigns for RNLI
- Promotional activation around London Formula 1 event for Silverstone
- Targeted social media campaign for Haven holiday homes
- Nominated for BIMA Best B2B Campaign - BOX.
- New e-commerce site for world leader in luxury leather.

Showreel:


Office locations:

Bournemouth
London

Capabilities:

  • Advertising
  • Brand and communications planning
  • Integrated communications
  • Relationship marketing
  • Full service digital
  • Digital marketing
  • Digital experience design
  • Digital content
  • Social media
  • Digital platform development
  • Film

Trade association memberships:

Chartered Institute of Marketing (CIM)
Direct Marketing Association UK  (DMA)
Institute of Directors (IOD)
Institute of Practitioners in Advertising (IPA)
Marketing Society

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