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Critical Mass

Core disciplines: Digital, Social

Output:

100%
Digital30%
Creative technology20%
Branding / design5%
Experiential marketing5%
Social10%
Search5%
Mobile15%
Integrated marketing10%

Key facts:

Ownership:

Omnicom

Number of staff:

901-1000

Established:

1996

Turnover:

Not disclosed


Ethos:

Critical Mass is a digital experience design agency with a relentless focus on the customer. We got our start in Calgary, Alberta and have spent the last 21 years building a reputation for handling large, global clients with complex digital ecosystem needs. Today, we have 950 employees across 11 global offices, with expertise that spans strategy, experience design, technology implementation, social media, emerging tech, and data and analytics. We are backed and wholly owned by Omnicom (NYSE: OMC), and Our passion, dedication and perseverance ensures we launch great work on time, on budget, around the world.


Office locations:

Calgary, Canada
Chicago
Cupertino
Hong Kong
London
Los Angeles
Nashville
New York
San Jose
Sao Paolo
Toronto

Capabilities:

  • Experience Design
  • User Experience
  • Creative Technology
  • Marketing Science - analytics and optimisation
  • Digital Strategy
  • Mobile
  • eCommerce
  • Content Strategy
  • Social Media
  • Online Advertising
  • Digital Campaigns
  • Search Engine Marketing
  • Afflilate Marketing

Recent awards:

Cannes Lions
2017 Bronze Lion Mobile: 360 Video Nissan Star Wars Cannes Lions
D&AD Awards
2016 Wood pencil Digital Design Application Nissan North America D&AD Awards
CLIO awards
2016 Shortlisted Digital/Mobile Nissan North America CLIO awards
Cannes Lions
2016 Bronze Lion Digital Craft Nissan North America Cannes Lions
Communicator Awards
2015 Gold Mobile & Apps: Reference/eBooks House of Anansi Press Communicator Awards
Communicator Awards
2015 Gold Mobile & Apps: Reference/eBooks House of Anansi Press Communicator Awards
D&AD Awards
2015 Wood Pencil UNMA D&AD Awards
Communicator Awards
2015 Gold Mobile & Apps: Reference/eBooks House of Anansi Press Communicator Awards
Communicator Awards
2015 Gold Interactive Multimedia: Special Interest UNMAS Communicator Awards
Communicator Awards
2015 Gold Websites: Music JerryGarcia.com Communicator Awards
Communicator Awards
2015 Silver Mobile & Apps: Shopping Sunglass Hut Communicator Awards
AME Awards
2015 New York Festivals Silver Medallion Website Nissan AME Awards
AME Awards
2015 New York Festivals Gold Medallion Philanthropic Appeals AME Awards
D&AD Awards
2015 United Nations (UNMAS) Sweeper - Wood Pencil D&AD Awards
Recommended Agency Register Awards
2015 Best Agency - Mobile Recommended Agency Register Awards
Recommended Agency Register Awards
2015 Best Agency - Digital Strategy Recommended Agency Register Awards
Recommended Agency Register Awards
2015 Best Agency - Strategic Thinking Recommended Agency Register Awards

Trade association memberships:

British Interactive Media Association (BIMA)
Institute of Practitioners in Advertising (IPA)
Marketing Society

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