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Rufus Leonard

Core disciplines: Branding / design, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017

Output:

100%
Video production5%
Digital30%
Creative technology5%
Branding / design30%
Branded content5%
Brand strategy10%
Mobile5%
Integrated marketing10%

Key facts:

Ownership:

Independent

Number of staff:

51-100

Established:

1989

Turnover:

£11.8


Agency diversity:Based on terminology used in the IPA diversity survey 2016

Gender:

Male Female
Executive Management
83%
17%
Heads of Department
50%
50%
All Employees
51%
49%

Ethnicity:

White BAME
Executive Management
100%
0%
Heads of Department
92%
8%
All Employees
66%
34%

Ethos:

In an increasingly complex world the challenge is to deliver consistent, connected and meaningful brand experiences. We design, build and fine-tune the engines of brand experiences, drawing on nearly three decades of organic growth and experience in brand optimisation, service design, organisational engagement and technology. We are the Brand Experience Engineers.

Ambition:

Our mission is to create transformational brand experiences for some of the UK’s leading brands including Lloyds Banking Group, British Gas, BBC, Macmillan, the AA, British Red Cross, Royal Mail and Aviva.

Recent highlights:

Winners of the Episerver Award 2017 for Best eCommerce Website for The Gym Group. Winners of the Gold Transform Award 2017 for Best rebrand of a digital property. Named The Drum’s #1 Elite agency for design and its #4 Elite agency for digital 2016, Rufus was featured in the 2016 Sunday Times 100 Best Small Companies.




Office locations:

London

Capabilities:

  • Brand Strategy
  • Brand Design
  • Insight and analytics
  • Mobile & Tablet App Development and Build
  • Website Design and Build
  • Digital strategy
  • Brand Experience
  • Innovation

Recent awards:

Transform Awards
2017 The AA - Bronze - Best rebrand of a digital property Transform Awards
Transform Awards
2017 Stagecoach - Gold - Best rebrand of a digital property Transform Awards
The Drum Marketing Awards
2016 The Drum's #1 Elite Design Agency The Drum Marketing Awards
BIMA Awards
2015 BIMA Agency of the Year BIMA Awards
The Drum Marketing Awards
2015 #2 Design Elite Agency The Drum Marketing Awards
Transform Awards
2015 Scottish Widows - Silver - Best Visual Identity Transform Awards
Marketing Design Awards
2014 Automotive Williams F1 Marketing Design Awards
The Lovie Awards
2014 WIlliams F1 Website - Silver The Lovie Awards
The Lovie Awards
2014 British Gas Mobile Energy - Bronze The Lovie Awards
The Drum Marketing Awards
2014 #1 Digital Elite Agency The Drum Marketing Awards
The Drum Marketing Awards
2014 #3 Design Elite Agency The Drum Marketing Awards
Transform Awards
2014 Bronze - Lloyds Bank: Best implementation of a rebrand Transform Awards
Transform Awards
2014 Bronze - LLoyds Bank: Best copy style/tone of voice Transform Awards
Marketing Magazine Awards
2014 Williams F1 - Website: Automotive Marketing Magazine Awards
Transform Awards
2014 Gold - LSEG: Best Implementation of a rebrand across multiple markets Transform Awards
Transform Awards
2014 Silver - LSEG: Best brand consolidation Transform Awards
Transform Awards
2014 Bronze - LSEG: Best internal communication of a rebrand Transform Awards
Financial Services Forum Awards
2013 Lloyds TS - Smart PCA: Integrated Consumer Financial Services Forum Awards
Financial Services Forum Awards
2013 Lloyds TSB - London 2012: Sponsorship Financial Services Forum Awards
DBA Design Effectiveness Awards
2013 Lloyds TSB International: Internal Communications DBA Design Effectiveness Awards
B2B Marketing Awards
2012 British Gas Business - Energy Live: Grand Prix Award B2B Marketing Awards
B2B Marketing Awards
2012 British Gas Business - Energy Live: Best Integrated B2B Marketing Campaign B2B Marketing Awards
B2B Marketing Awards
2012 British Gas Business - Energy Made Simple: Best Website B2B Marketing Awards
New Media Age Effectiveness Awards
2011 O2- Additional sales functionality New Media Age Effectiveness Awards

Trade association memberships:

British Interactive Media Association (BIMA)
Design Business Association (DBA)
Marketing Society

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