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Karmarama

Core disciplines: CRM/Customer engagement, Digital, Integrated marketing

Output:

100%
CRM/Customer engagement15%
Digital15%
Creative technology5%
Creative production5%
Branded content5%
Brand strategy5%
Integrated marketing15%
Social10%
Public relations (PR)5%
Mobile5%
Advertising/Creative15%

Key facts:

Ownership:

Group owned

Number of staff:

201-300

Established:

2000

Turnover:

Not disclosed


Ethos:

Hello, we're Karmarama, the home of 'Good Works'.

Karmarama was founded on the principle that our only agenda is the success of your business. It’s why believe in a commercial approach to creativity and why we’re happy to put our money where our mouths are with PBR schemes to help incentivise ideas that really deliver.

As the most progressive communications agency in the UK, we combine creative excellence with technology-inspired solutions.

This means we can help clients with their business challenges now, as well as plan for their business opportunities next.

We think it’s a more progressive, more effective way of working.

Ambition:

To help our clients with today’s challenges and tomorrow’s opportunities, we’ve joined up three specialisms:

Engagement-driven communications:
The creation of big, generous advertising campaign and PR platforms that help brands engage, change attitude and encourage new behaviour.

Data-driven communications:
The production of intelligently targeted content across marketing programmes that is continually analysed and optimised by data experts.

Mobile-first brand experiences:
The design, implementation and management of mobile products and platforms to create more immersive brand experiences

Recent highlights:

This month, Karmarama revealed a fully integrated, data-driven campaign for The Army.

We are the first agency to win the DMA Grand Prix Award in two successive years, for our global content series for Unibet and our ground-breaking recruitment activity for the Army.

We’ve also launched 'B' by Clydesdale bank, freeing consumers from their banking worries, throughout the customer experience.

A series of New Business wins, including Confused.com, Just Eat and Halfords has put us in the top of the New Business league for the majority of 2017.

Showreel:


Office locations:

London

Capabilities:

  • Advertising
  • CRM
  • Digital
  • Social
  • Integrated
  • PR
  • Data Insight & Analytics
  • Behavioural Change Campaigns
  • Branding
  • Direct Marketing
  • Creative Development
  • Mobile
  • Content
  • Production
  • Optimisation

Trade association memberships:

British Interactive Media Association (BIMA)
Direct Marketing Association UK  (DMA)
Institute of Practitioners in Advertising (IPA)

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