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Drum

Core disciplines: Advertising/Creative, Branded content, Digital

Output:

100%
Digital30%
Branded content50%
Advertising/Creative20%

Key facts:

Ownership:

Omnicom

Number of staff:

51-100

Established:

March 3rd 1994

Turnover:

Not disclosed


Ethos:

DRUM are a multi-award winning content agency dedicated to helping ambitious brands create and influence popular culture.

We believe that the best work not only grows brands, but also enables brands to contribute something to the culture of our times.

So we help brands create their own cultural signals – whether documentaries, original programming, social or entertainment formats; things with real value for people that cut through the clutter and capture audience’s attention.

Everything we do is born out of the pursuit of understanding, creating and making popular culture for brands.

Ambition:

A lot of agencies talk about ideas and yes they are at the heart of everything we do. But we strive to make ours slightly different. Our creative are trained in the arts of gaining and keeping an audience's attention, and we hire creative talent not just from adland but from the worlds of editorial, TV format creation, comedy writing, music production, filmmaking and beyond. This means we create ideas outside the constraints of advertising - scalable ideas that have enough versatility and stretch in them to create the right signals at every stage of the customer journey.

Recent highlights:

Drum has increased our client base and reputation significantly in the last two years winning many industry awards - including Content Agency of the Year and three Cannes Lions in 2017 - making Drum one of the most awarded content businesses in the UK. In fact, our Cannes awards success this year ranked the agency in the Top 5 most awarded UK agencies in the Media & Entertainment Lions.

Other award wins include; Media Week Awards, Brand Film Festival, Thinkbox Planning Awards, Clear Channel Outdoor Media, Marketing New Thinking, Adweek, The Drum Content Awards, The Drum Creative Awards.


Office locations:

London

Capabilities:

  • Content
  • Advertising
  • Original Formats
  • Social
  • Production
  • Strategic Consultancy
  • Talent Management
  • Media & Content Partnerships

Recent awards:

Global Festival of Media
2018 GOLD BEST USE OF CONTENT - WARNER BROS. CONTINUITY BAT Global Festival of Media
Global Festival of Media
2018 BRONZE BEST BRANDED CONTENT IN TRADITIONAL CHANNELS - WARNER BROS. CONTINUITY BAT Global Festival of Media
Brand Film Festival Awards
2018 GOLD - Not For Profit/Giving Back. AGE UK 'JUST ANOTHER DAY' Brand Film Festival Awards
Campaign Media Awards
2018 Best Branded Content. Warner Bros – The Lego Batman Movie, Continuity Bat Campaign Media Awards
Campaign Media Awards
2018 Best Media & Entertainment Cateogry. Warner Bros – The Lego Batman Movie, Continuity Bat Campaign Media Awards
Media Week Awards
2017 PEOPLES CHOICE AWARD - AGE UK 'NO-ONE SHOULD HAVE NO-ONE THIS CHRISTMAS' Media Week Awards
The Drum Content Award
2017 HIGHLY COMMENDED - CONTENT MARKETING AGENCY OF THE YEAR The Drum Content Award
The Drum Content Award
2017 WINNER BEST NOT-FOR-PROFIT/CHARITY CONTENT MARKETING CAMPAIGN - AGE UK 'NO-ONE SHOULD HAVE NO-ONE AT The Drum Content Award
The Drum Content Award
2017 HIGHLY COMMENDED - BEST NOT-FOR-PROFIT/CHARITY CAMPAIGN - RNLI 'RESPECT THE WATER' The Drum Content Award
The Drum Content Award
2017 WINNER BEST NEWS/MEDIA/PUBLISHING CONTENT MARKETING CAMPAIGN - WARNER BROS 'CONTINUITY BAT' The Drum Content Award
Media Week Awards
2017 MEDIA CREATIVITY SILVER - WARNER BROS 'CONTINUITY BAT' Media Week Awards
Media Week Awards
2017 BEST USE OF CONTENT – SILVER - AGE UK 'NO-ONE SHOULD HAVE NO-ONE AT CHRISTMAS' Media Week Awards
Brand Film Festival Awards
2017 BEST OF THE BEST WINNER - RNLI Respect the Water Brand Film Festival Awards
Cannes Lions
2017 GOLD MEDIA LION – AGE UK 'NO-ONE SHOULD HAVE NO-ONE AT CHRISTMAS' Cannes Lions
Cannes Lions
2017 SILVER MEDIA LION - AGE UK 'NO-ONE SHOULD HAVE NO-ONE AT CHRISTMAS' Cannes Lions
Cannes Lions
2017 BRONZE ENTERTAINMENT LION - WARNER BROS 'CONTINUITY BAT' Cannes Lions
The Webby Awards
2017 2017 HONOREE - RNLI 'RESPECT THE WATER' The Webby Awards
Media Week Awards
2017 AGENCY MEDIA IDEA UNDER £250K – BRONZE CONTINUITY BAT Media Week Awards
Media Week Awards
2017 AGENCY MEDIA IDEA LARGE OVER £1M – GOLD CONTINUITY BAT Media Week Awards
Media Week Awards
2017 MEDIA OWNER – MEDIA IDEA MEDIUM £250K-£1M – GOLD CONTINUITY BAT Media Week Awards
Media Week Awards
2017 BEST USE OF CONTENT – GOLD CONTINUITY BAT Media Week Awards
Brand Film Festival Awards
2017 BRAND DOCUMENTARY GOLD AWARD - RNLI Respect the Water Brand Film Festival Awards

Trade association memberships:

Branded Content Marketing Association (BCMA)
Institute of Practitioners in Advertising (IPA)

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