Dragon Rouge

Core disciplines: Brand Activation, Brand strategy, Branding / design, Innovation/NPD/Service Design

Thought pieces

Rosie Brodhurst-Hooper, October 12th 2018

Keeping up with Gen Z

In the first of our Up Close thought leadership video series, our Associate Director Consumer Brands, Rosie Brodhurst-Hooper shares some thoughts on how brands can prepare for the next generation of consumers.

Mitra Powell, October 12th 2018

Top Personal Care Trends

The drive towards natural and beauty for the real world - in the second of our Up Close thought leadership series, our Director Insight & Innovation Mitra Powell shares some top trends we're seeing in the personal care sector.

Ant Cox, Associate Director and Head of Strategy, January 24th 2018

Views from Dragon Rouge's Ant Cox on the Guardian redesign

The Guardian is a bastion of many values, including fierce, independent journalism and giving the disenfranchised a voice. Yet, says Anthony Cox, the newspaper’s latest rebrand, from blue 2006 Berliner style to monochrome tabloid, hasn’t quite hit the mark.

Dorothy Mackenzie & James Byrne, November 13th 2017

Branding for Brexit

Insight into Dragon Rouge’s proprietary findings on the implications Brexit holds for brands. A deeper look into the shifting idea of Britain and Britishness and where brands go from here.

Transform, November 13th 2017

Brand disloyalty and career fluidity, Gen Z in focus

Those born between 1995 and 2010 make up a 2.56bn strong population. They will become the movers and shakers of the world. But, according to brand consultancy Dragon Rouge, Gen Z is the first to actively influence preceding generations.

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