Dragon Rouge

Core disciplines: Brand Activation, Brand strategy, Branding / design, Innovation/NPD/Service Design

Thought pieces

Ant Cox, Associate Director and Head of Strategy, January 24th 2018

Views from Dragon Rouge's Ant Cox on the Guardian redesign

The Guardian is a bastion of many values, including fierce, independent journalism and giving the disenfranchised a voice. Yet, says Anthony Cox, the newspaper’s latest rebrand, from blue 2006 Berliner style to monochrome tabloid, hasn’t quite hit the mark.

Dorothy Mackenzie & James Byrne, November 13th 2017

Branding for Brexit

Insight into Dragon Rouge’s proprietary findings on the implications Brexit holds for brands. A deeper look into the shifting idea of Britain and Britishness and where brands go from here.

Transform, November 13th 2017

Brand disloyalty and career fluidity, Gen Z in focus

Those born between 1995 and 2010 make up a 2.56bn strong population. They will become the movers and shakers of the world. But, according to brand consultancy Dragon Rouge, Gen Z is the first to actively influence preceding generations.

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