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Haygarth

Core disciplines: Experiential marketing, Shopper Marketing

Thought pieces

Helen Cliffe, Account Manager, January 18th 2018

THE RETAILER'S GUIDE TO SURVIVING 2018 (BEAR GRYLLS NOT INCLUDED)

Following a fruitful winter, numbers should be up for retailers. However, some of the big names have struggled to match year-on-year figures again. Retailer heroes, Debenhams and Next have both reported offline sales figures continuing to drop, even with big TV campaigns and sales shouts.

Diego Angelucci, Senior Digital Designer, January 5th 2018

INSTAGRAM'S BEAUTIFUL SOUL IS WINNING THE BUSINESS

I'm a weirdo. I admit it. I’m one of those designers that gets frustrated when reading a magazine on a Saturday morning, while sitting on the sofa, because the graphic elements on the page are not perfectly aligned. Or because they’re using a terrible font. Yeah, it’s even worse with fonts.

Miles Green, Head of Creative Technology, October 12th 2017

THE RETURN OF THE QR CODE - THEY’RE NOT DEAD YET

With the latest iOS11 update, Apple have quietly introduced QR code recognition directly into the native iPhone camera app. This belated adoption of a seemingly defunct technology just might drag QR codes back from the brink of oblivion and deliver us the seamlessly connected utopia we deserve.

Olly Cooper, Copywriter, September 28th 2017

BUILD IT AND THEY WILL COME. OR WILL THEY?

You can build it, but it absolutely does not mean people will come to it. You have to take it to them. You have to make it convenient for them to get it. And that became our strategy for Seize the Cheese; a winning campaign we created for The Grocer's Dairymen Creative Challenge.

Sophie Daranyi, Chairman, August 21st 2017

LET'S NOT FORGET THE JOY OF SHOPPING

With the future of retail being all about ease, convenience and immediacy, retailers and brands need to remember to balance the best of both worlds – creating effective and efficient online content whilst creating exciting physical experiences that inspire exploration and experimentation.
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