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Core disciplines: Advertising/Creative, Brand strategy, Innovation/NPD/Service Design

Thought pieces

Chris Jefford, September 15th 2017

Why Technology Is The New Threat To Banks

With the new financial regulations due to hit the industry in 2018, banks are having to think long and hard about what they become, in a world where they're position is no longer guaranteed.


https://www.hometownlondon.com/new-blog/2017/9/15/why-technology-is-the-new-threat-to-banks

David Gamble, June 1st 2017

The Future of Automotive

With a future full of autonomous, self-driving cars, what does it mean for the the way car brands communicated their value long term?

https://www.hometownlondon.com/new-blog/2017/6/1/driverless-vehicles-horse-drawn-carriages-of-the-future

Chris Jefford, May 18th 2017

The Power of Limitations

Are independent agencies limited by their size, or are their very limitations the things that make them perfect for today's modern day clients.

https://www.hometownlondon.com/new-blog/2017/5/18/the-power-of-limitations

Chris Jefford, April 1st 2017

Why designing for customers might be bad

In a world of customer-centricity, are brands missing a trick when it comes to finding innovation at the extremes of their traditional audiences?

https://www.hometownlondon.com/new-blog/2017/5/18/why-designing-for-customers-might-be-a-bad-idea

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