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Brave

Core disciplines: Advertising/Creative, Digital

Thought pieces

Emma Weinbren, June 19th 2017

Sainsbury's proves bravest but will its stance win sales?

Consumers are most moved by emotional ads that 'keep it real'. So there is little surprise that Sainbury's food dancing came out top in an index of the 'bravest' supermarket ads.

Dave Lawrence, April 11th 2017

Inspiration for deviants: what creatives can learn from criminals

An audit of some of the more audacious crimes in history to arrive at the Miscreant Ten Commandments for Creativity.

Sophie Russell, February 10th 2017

The Search for Trust: Bravery in a Post-Truth World

Is there anything that better captures the zeitgeist of today than the word ‘post-truth’? Mentions of it rose 2000% last year and it was even chosen as ‘word of the year’ by Oxford dictionary. But what does it really say about us, and what are the consequences for businesses and brands?

Sophie Russell, December 13th 2016

Four Tactics Marketers Can Take From 'Outsider' Politicians

With significant crossover between the worlds of marketing and politics - at a simplistic level, both appeal to their target audiences with what they hope to be distinctive positioning and compelling messages - this rapid growth provides plenty of learnings for marketeers. We explore four of the best.

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