Core disciplines: Digital, Integrated marketing, Public relations (PR)

Thought pieces

Golin, June 14th 2018

Influencers: Reach vs Relevance

What do consumers really think about influencers? Do they mind #ad sponsored content and do they care about an influencer’s popularity? Is it really a case of reach vs relevance when it comes to influencer engagement? Golin sought to find out, with the opinions of 1500 consumers across the UK.

Golin, May 22nd 2017

The Golin Global Relevance Review 2017

Our first-ever Global Relevance Review reveals what drives relevance for brands in 13 markets across the globe. The research covers several communications macro trends and includes a deeper look at three categories that touch billions of lives every day: automotive, personal banking and social media.

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