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Alpha Century

Core disciplines: Advertising/Creative, Creative production

Key people

Hugo Feiler
Hugo Feiler
Co-Founder / CEO

Hugo’s professional trajectory runs through senior positions in agency, client and production.  After seven years at Abbott Mead Vickers BBDO, he joined Sony Electronics as General Manager of Marketing Communications across Europe.

In 2008 Hugo returned to agency life at Grey London, becoming Managing Director in 2009, where he was a key member of the leadership team during the agency’s rejuvenation.   

In 2012 he moved into production as a partner at the interactive film production company Holster Studios, before co-founding Alpha Century in 2013.

Barnaby Girling
Barnaby Girling
Co-Founder / Executive Creative Director

Barney has spent the last 15 years as director of his own production companies. He was made the youngest partner of Brainchild UK the consultancy set-up by Ex CD of TBWA- Murray Partridge.

Since then he founded ShootGroup, a production company designed to nurture younger, unsigned directorial talent and Holster Studios, now Unit9films.

Barney has directly created work for clients including: Honda, Tropicana, Disney, Lexus, L’Oreal, Guinness, Fosters, Nissan, Jamesons, T-mobile, Virgin Atlantic, Macleans, Doritos, Unicef, Jet Blue, PartyGaming and Yamaha.

Matt Buttrick
Matt Buttrick LinkedIn
Partner / Head of Strategy

Previously a Planning Director at Grey London, Matt worked with brands such as HSBC, Lucozade, The British Heart Foundation and Duracell. He led the planning on Volvo which produced the Grand Prix winning LifePaint campaign at the 2015 Cannes Lions.

He has won numerous planning awards including a Creative Effectiveness Black Lion at Cannes and a Gold at the IPA Effectiveness Awards.

Before Grey, Matt spent 10 years as Planning Director at MediaCom London, looking after brands such as Audi, Sky, Nokia, Shell, Nikon and the Home Office.  

Suzi Napier
Suzi Napier
Client Services Director

Before joining us at Alpha Century in 2014, Suzi spent 8 years at Grey London where she worked with brands such as HSBC, Vodafone, Sony and P&G - delivering fully integrated campaigns across all.  

Collaboration is at the heart of Suzi’s skill set.  She is key in uniting and leading agency teams and partner agency teams, working with 3rd party suppliers and partnering with Clients to ensure that all aspects of projects are delivered on brief, to agreed schedules and budgets.  

During her tenure at Grey London, she won a WPP Team P&G Rising Star award and a Grey London Open Culture Award.  


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