Core disciplines: Advertising/Creative, Brand strategy

Key people

Mark Figliulo
Mark Figliulo LinkedIn
Founder and CEO

For 25 years, Mark Figliulo (fee-lee-o) has helped grow the world’s leading brands including McDonald's, Sony, The Coca-Cola Company, Miller Brewing, Samsung, Accenture, Jameson and ABSOLUT.

Uniquely, Mark approaches problems from both a business and brand angle, and as a result, has held executive management and global creative leadership roles at the best advertising agencies in the world.

He was named in Advertising Age’s Top Ten and is one of the most awarded creative directors in the US with 25 Cannes Lions to his credit. He builds a strong relationship of trust with his clients, which is reflected in the longevity of his relationships.

Mark’s work has been recognized across a diverse mix of industries, geographies and represents all media and disciplines. He was the Executive Producer of “I’m Here”, a short film by Spike Jonze, which opened the Sundance and Berlin Film Festivals.

Originally from Chicago, Mark now lives in Manhattan with his wife Claudia and his two sons, Ray and Louie.

2013 – Founder and CEO, Figliulo&Partners
2008 – CCO and Chairman/Global Creative Director, TBWA\CHIAT\DAY
2000 – CCO and Managing Partner, Y&R Chicago
1996 – ECD, Leo Burnett Chicago/Tokyo
Education – Pratt Institute of Design

Robert Valdes
Robert Valdes LinkedIn
Partner and Head of Production

Robert Valdes most recently served as Head of Interactive Production at Droga5. Previously, he was the Head of Production at TBWA\CHIAT\DAY, as well as Executive Producer at Crispin Porter + Bogusky.

During his career, Valdes has produced campaigns for brands including ABSOLUT, Burger King, Volkswagen, Domino’s and Coke Zero. A recipient of five Gold and one Silver Cannes Lions, he has also been awarded a Grand CLIO, ANDY Gold and ADC Gold.

2014 -  Partner and Head of Production, Figliulo&Partners
2013 – Head of Interactive Production, Droga5
2009 – Head of Production, TBWA\CHIAT\DAY
2006 – Executive Producer, Crispin Porter + Bogusky
2004 – Writer & Producer, HowStuffWorks

Richard Tan
Richard Tan LinkedIn
Partner and COO/CFO

Richard is no stranger to creative businesses having held executive positions in music, film, TV and digital marketing companies.  He is passionate about building brands and navigating fast-paced companies through significant change in our ever increasing technology-fueled world.

A qualified Chartered Accountant (CPA equivalent), he is experienced in all aspects of financial management, including negotiating record label transactions and driving the sale of Big Mouth Media to LBi.

His global experience continued when he relocated to New York City to consolidate the growth of the recently formed LBi entity.  There he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe.  He directed the operations of LBi US through its most profitable period to date.

An ardent football (sorry, soccer fan), he has now made the US home for himself and family. 

2014 – Partner and COO/CFO, Figliulo&Partners
2012 – COO, LBi US (now MRY)
2008 – COO/CFO, Big Mouth Media, Edinburgh/Munich
2004 – CFO, MTV Networks UK & Nordic, London
1993 – Finance Director, Sony Music Independent Networks Europe, London
1989  – Audit Senior, Deloitte & Touche (formerly Touche Ross & Co)

Judith Carr-Rodriguez
Judith Carr-Rodriguez LinkedIn
Founding Partner and President

Judith is a digital native, passionate about helping brands transform for today’s technology enabled world. Named one of Campaign Magazine’s Faces to Watch early in her career for her work on SAAB and HSBC, she focuses on creating outstanding relationships with clients.

Judith was charged with creating LBi in North America, transporting the European agency’s success to the US. She led the agency’s largest account globally, Johnson & Johnson. She was promoted to President of LBi US in 2010 and drove the expansion of the agency, which quadrupled under her stewardship. During this time, LBi launched ground-breaking work for global brands such as The Coca-Cola Company and Sony Xperia, as well as national and regional brands Seamless and Americans Elect.

Judith is most proud of the agency’s recognition at the SXSW Interactive Festival, winning the 2012 People’s Choice Award.

2013 – Founding Partner and President, Figliulo&Partners
2010 – President, LBi US (now MRY)
2009 – Managing Director, LBi New York
2005 – Client Services Director, LBi London
1999 – Lowe Graduate Program, London
Education – B.A Bristol University, M.A Imperial College, London

Caroline  Krediet
Caroline Krediet LinkedIn
Partner and Head of Strategy

Throughout her career, Caroline has worked on varied and exciting brands across categories from technology, to automotive, to CPG.
Most recently, Caroline was at Noise, a highly progressive young adult agency where she led strategy on assignments for Samsung, Chase, Unilever, Intel and Amazon Fashion.

As Head of Planning at TAXI, she conceived brand and campaign strategies for two of Kraft Foods' largest ever beverage launches, and authored the global brand platform for Revlon cosmetics. At Euro RSCG (now Havas), she led global planning on ExxonMobil and Jaguar Cars, and was responsible for defining the Dos Equis brand, and inspiring the multi-award winning, business transforming, “Most Interesting Man in the World” campaign.

Caroline is a dual US and UK citizen and lives in the "seaburbs" of Connecticut with her husband, Rudolph and children, Clementine and Otis.

2013 -  Partner and Head of Strategy, Figliulo&Partners
2012 - SVP, Head of Strategy, Noise Marketing
2009 – Head of Planning, TAXI NYC
2006 – Group Planning Director, Havas Worldwide
2003 – Planner & Senior Planner, Berlin Cameron, NYC
2000 - WPP Marketing Fellow, London & New York
Education - M.A Edinburgh University

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