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Above+Beyond

Core disciplines: Advertising/Creative, Brand strategy, Creative production

Key people

David Billing
David Billing
Partner, Chief Creative Officer

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the docom train. Dave ended up in senior PR and marketing roles for tech brands at KPMG. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year, and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band of The Day in The Guardian.

In 2006, he began working with entertainment marketers Creative Partnership as a musical collaborator and then head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond.

Zaid Al-Zaidy
Zaid Al-Zaidy
Partner, Chief Executive Officer

Zaid is an award-winning brand and communications expert with 20 years’ experience across some of the world’s most iconic brands, both client and agency side.

He is an elected member of the Council at the Institute of Practitioners in Advertising and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications.

Starting his career client-side at Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and then as CEO of McCann London, where he led the agency's transformation agenda.

Zaid joined as CEO of Above+Beyond in 2016, and is founding partner and Group CEO of The Beyond Collective.

Tom  Bedwell
Tom Bedwell
Managing Director

Torn between a life in law or rock and roll, Tom found something that combined both and got a job in advertising.

His career started at BBH in New Business and Account Management. Roles at Agency Republic, Wieden+Kennedy, Mother and AMVBBDO followed for the likes of PlayStation, Levi’s, EA Games and Guinness.

He joined Above+Beyond in July 2016 from McCann London where he was Head of Account Management and Managing Partner for MasterCard.


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