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Siegel+Gale

Core disciplines: Brand Activation, Brand strategy, Branding / design, Research

Key people

Philip Davies
Philip Davies LinkedIn
President, EMEA

Philip leads Siegel+Gale in EMEA. Based in London, he’s behind the people, the work and the firm’s belief that complex brand challenges can be solved through simple, unexpectedly fresh strategies, stories and experiences. 

His career combines a rich and varied background that spans journalism, advertising and brand consulting.

Philip has been helping organizations realze their true potencial for quite some time.

Liana Dinghile
Liana Dinghile LinkedIn
Group Director, Strategy

Having enjoyed both a client and consultant perspective in her career, Liana knows what it takes to help brands truly make a difference to people, and to their bottom line. 

Her focus is working closely with clients to solve complex brand challenges in simple and unexpectedly fresh ways. Liana was formerly head of consulting at Dragon Rouge and before that she held senior client positions developing flagship brands for British Airways and Visit London, where she contributed to the successful bid to stage the 2012 Olympics.

Stephen Owen
Stephen Owen LinkedIn
Executive Creative Director, EMEA

With over twenty years in the game, Steve is a strong believer that the attributes of honesty and compelling clarity ensure a brand is more than just a corporate identity and this informs his approach when translating brand strategies into award-winning and compelling brand experiences.

In this time Steve has won numerous awards including golds in DBA Design Effectiveness; the Marketing Society awards; Marketing Magazine design awards; The New York Festivals; Critique Magazine awards and a coveted D&AD yellow pencil.  He is also a regular contributor to industry publications and blogs and has chaired juries on award panels for D&AD, Design Week, Marketing Magazine and The Roses.

Lauren McDermott
Lauren McDermott LinkedIn
Account Director

In her 7 years with Siegel+Gale, Lauren has led successful branding initiatives for a wide range of leading companies, with deep experience in managing all that Siegel+Gale offers from quantitative discovery research through to website and video production and employee engagement. She manages even the most complex processes simply by establishing collaborative strategic relationship with her clients, clearly and efficiently setting key priorities, asking the right questions and listening carefully to stakeholder to achieve great results.

Christian Turner
Christian Turner LinkedIn
Global Director of Naming

With years spent naming all things big and small, from global products to living room startups, Christian is passionate about finding precisely the right words to satisfy any creative opportunity or strategic goal.

At Siegel+Gale—first in the New York office and now in London—Christian has run assignments for the likes of P&G, HP, BBVA, The New York Times, and SAP, all while leading the naming team’s standing engagements with Verizon and American Express.

Ben Osborne
Ben Osborne LinkedIn
Director of Insights, EMEA

Ben began his career specialising in brand and communications research 13 years ago. Having led quantitative, qualitative and integrated insight studies for some of the worlds’ largest brands and most creative advertisers, Ben’s passion is in making complex information tangible, intuitive and simple to understand.

Heading up the EMEA research practice, Ben sees his role as giving his clients the confidence, insight and vision to influence their business and help build compelling brands.

Rana Brightman
Rana Brightman LinkedIn
Director, Strategy

Rana brings a real-world perspective to the creative solutions she develops for clients. In her eyes, a successful brand is one that informs business, inspires people, and delivers measurable impact. 

Rana started out in the world of branding as a qualitative researcher where she turned consumer insights into compelling brand communication strategies. Today she continues to translate the truths and insights of organizations into simple and impactful brand stories. Rana joined Siegel+Gale in 2012 from Wolff Olins, where she served as lead strategist on a wide range of global projects.

Laura Marino
Laura Marino LinkedIn
Account Director

Laura is an experienced branding account manager with a focus on project management and relationship building. In her five years at Siegel+Gale, she has supervised work on the American Express account, collaborating with internal and external teams to establish, maintain and manage a world class and longstanding relationship.
 
Laura has successfully overseen the development of global brand strategies through managing cross-functional teams, ensuring projects are delivered on time and within scope.

Ahmad Badr
Ahmad Badr LinkedIn
Strategy Director

Ahmad’s focus is on working closely with clients to solve complex brand challenges in simple and unexpectedly fresh ways. A computer engineer by profession but a brand strategist by choice, Ahmad draws on his international expertise to bring a fresh perspective to brands across markets and sectors.

Over his career, Ahmad has helped advance the brands of companies such as Sainsburys, Lexus, Peugeot, Total and Danone.   

Geraint Jones
Geraint Jones LinkedIn
Business Development Director

A former management consultant who has practical interdisciplinary experience across research, advertising, design and marketing, Geraint is passionate about helping businesses to leverage the power of brand to deliver sustained commercial success.

Across a varied career, Geraint has worked with a host of FMCG brands to help them use the insights gleaned from customer data to market, sell and source more efficiently and effectively. 

Prior to joining Siegel+Gale, Geraint was Business Development Director at Dragon Rouge, where he helped grow their reputation and business for three and half years.

Nichola  Seeley
Nichola Seeley LinkedIn
Senior Marketing & Communications Manger

Successful marketing today isn't about doing it all—it's about connecting the right people with the right information in the most effective and personal way.

As Senior Marketing Manager for EMEA, Nichola focuses on driving our content and communications strategy to inform, educate and inspire across the region. She’s a firm believer in the power of authenticity and editing the superfluous.

Russell Thompson
Russell Thompson LinkedIn
Senior Business Development Manager

A history graduate with a background in professional services, Russell has built new client relationships on both sides of the Atlantic. He brings a consultative insight-led approach to driving new business formed from a foundation in consulting at Ernst & Young.

Prior to joining Siegel+Gale, Russell headed a sales team in the New York marketing industry where he connected firms with the insight and data that enables them to make connections and accurately understand their markets.


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