This week's snippet from The Weber Forecast is when meme sticks and trends change the lexicon. New phrases and words are invented on TikTok and some haves short lifespan, but others do have staying power. For example when someone say 'X is my roman empire.' There is an understanding, it is something they think about often. Some brands like RSPB have established an authentic sense of belonging online. Want more Forecast? Email [email protected].