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Bright Blue Day

Core disciplines: Branded content, CRM/Customer engagement, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017

 

Everyday extraordinary

 

 

Curating for a new audience

Bright Blue Day has developed an integrated campaign for premium leather goods brand, Pittards, to generate brand awareness and increase retail sales.

We created a mini collection called Pittards Everyday Extraordinary to appeal to our defined target audience – modern male and female professionals who have expendable incomes and appreciate excellent design and quality. This collection was housed on a microsite where people were driven to by organic and paid social ads.

In order to increase Pittards brand awareness amongst our target audience, we created a piece of branded content with the UK’s top menswear blogger Matthew Zorpas AKA The Gentleman Blogger.

To make this a truly integrated campaign, Bright Blue Day wanted to create an experience that brought Pittards Everyday Extraordinary to our target market. We organised a pop-up shop for two weeks, in the heart of London within Ham Yard Village, Soho. In order to drive people to the pop- up, we ran geo-targeted social ads on Facebook and Instagram and we offered exclusive discounts on Black Friday.

We also ran Facebook ads to increase online sales before Christmas and offered 50% off on selected items as part of Boxing Day and January sales.

 

Watch our latest film to discover the results:

 

 

 

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