Core disciplines: Experiential marketing, Shopper Marketing



Last Christmas, Vodafone challenged us to put its product and services at the top of shoppers' wish lists and support its wider objective of raising brand affinity among consumers.

But, tech-gifting as a whole can often be seen as cold and impersonal in comparison to more thoughtful presents. 




Share the love
Our #MerryGIFmas campaign used the visual and engaging medium of GIFs to create standout and facilitate moments of togetherness through tech, offering shoppers a new way to share the love. 

A unique brand experience
In high footfall areas in two Westfield sites, our giant, gift-shaped GIFbooth gave shoppers the chance to add an ultra-personal, unexpected twist to their Christmas presents. In three simple steps - choose a Christmassy filter, add a personalised message and hit record - they could create their own bespoke GIFtag, which could be shared on social channels and added to any physical Christmas gift in the form of a QR code. 

Getting on people's wish lists
Demo zones on the stand and display cabinets showcased a range of relevant Vodafone gift items, helping visitors quickly tick off their gift list. They were also given an exclusive 20% off accessories coupon, redeemable in-store during the activity. 




  • 3,250+ people created a GIFtag

  • 51,500+ stand interactions

  • We also saw GIFtags shared within personal social channels, further extending the reach of our campaign. Due to the success of the activations, future activity of this type is now included as part of the briefing process on all large campaigns.

“We have seen a marked uplift in traffic, contracts and sales/voucher redemption in store, as a direct result of your promotion.” – Ricky, Westfield White City Store Manager

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