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BD Network

Core disciplines: Experiential marketing, Integrated marketing, Shopper Marketing

 

INTRODUCING GEN Z TO THE JOY OF CADBURY

When we heard there was a generation of teens that didn’t know of all the joy Cadbury had to give, we knew there was something we could do.

 

 

BRIEF

Gen Z weren’t aware of Cadbury’s selection of countline bars. We needed to remind them that the brand has a big range with something to meet everyone’s tastes. Building on the Obey Your Mouth platform, we had to engage Gen Z with an immersive experience that showed them Cadbury has what their mouth wants.

 

 

IDEA

We created the Obey Your Mouth House, giving Gen Z a fun way to explore Double Decker, Wispa, Crunchie, Boost and Twirl.

A two-storey funhouse made of shipping containers, each bar had its own room with a unique challenge that brought to life its personality. Our Gen Z teens could hurl themselves at Double Decker’s human-sized bowling pins, whirl backwards into Twirl’s ball pit, tackle a giant panda in the Wispa room and race their friends in Boost’s space-hopper race. A giant slide took visitors to the Crunchie disco where they could celebrate the Friday Feeling before leaving with a sample.

The experience was fully created and produced in house, and all staff recruited, trained and managed by The Staff Room, BD’s staffing agency.

 

 

RESULTS

The Obey Your Mouth House went on a nationwide tour including the summer festival circuit featuring
Wireless, V Festival and Glasgow Summer Sessions.

 

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