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Saatchi & Saatchi pro

Core disciplines: Advertising/Creative, Brand strategy

The audience

Institutional investors, Financial advisors and high net worth individuals.

The challenge

We needed to increase awareness of PIMCO across EMEA to build brand awareness and favourability.

Key aspects of the campaign

High volume production

Multi-language transcreaton

Regulated environments

Our approach

 

We produce over 3000 pieces of creative work in a range of channels, from digital display through to press, online expert content and event activations.

All our creative is tailored to specific audiences, so PIMCO’s messages are differentiated for Independent Financial Advisors, institutional investors, fund managers and retail investors.

And localisation matters too. All our communications need to work in multiple legislative and linguistic regions across EMEA. That means we go beyond simple translation: we transcreate everything.

Results

 

Within 6 months of launch, PIMCO achieved its goal of being within the Top 10 in EMEA on the Fund Buyer Focus Survey.

 

 

 

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