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HeyHuman

Core disciplines: Brand Activation, Brand strategy, Integrated marketing, Social

 


KEY BEHAVIOUR 

Get premium water drinkers to make evian
part of their deeper engagement with
the Wimbledon fortnight in social.

 


KEY BARRIER & COMPARISON 

Key barrier: All water brands
seem pretty much the same and brand
relationships with people are shallow.

Key comparison: Gogglebox - explore and
amplify people's reaction to content.

 


THE CREATIVE IDEA

Wimblewatch

Capture and amplify the playful, youthful reactions to all the
exclusive action in the Wimbledon fortnight.

Working closely with each social channel (Facebook/Twitter/Instagram) we built
bespoke always-on
strategies, tapping into our consumers' passion points and the array
of engaging, reactive moments that the World's Number 1 tennis event provides.

A comprehensive celebrity and social influencer stratergy was used to further enhance reach,
alongside a number of social firtsts (Twitter conversational ad units / SnapChat dual lens).

 


THE RESULTS

Overall campaign KPIs were completely exceeded, achieving significant growth in
socially lead awareness (impressions + 50m+) and social interaction levels (4m+) vs 2015,
resulting in us being the Number 1 recognised Wimbledon sponsor.

Our array of social posts and influencer avtivity throughout the tournament
overachieved with high ongoing post engagement rate (4+).

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