dadasd 

HeyHuman

Core disciplines: Brand Activation, Brand strategy, Integrated marketing, Social



THE KEY BEHAVIOUR

Get confident fun-loving sharers to treat themselves
to a bottle of Surf Sensations



KEY BARRIER & COMPARISON

Key barrier: Laundry is a chore not something
you treat yourself on
.

Key comparison: New perfume,
a little luxury you indulge in.



THE CREATIVE IDEA

JE T'AIME SURF

We created a spoof of the J'adore Dior perfume ad
to highlight the high end fragrances in the new range.


 

THE RESULTS

Over 7 million Impressions

1.7 million views

Coverage in the press including
The Drum and Marketing Week

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