dadasd 

3 Monkeys | Zeno

Core disciplines: Public relations (PR), Social

One of the Top 30 most viewed agencies for 2016

 

Stella Artois: Serve One to Remember

 

The challenge for 3MZ? Create a huge earned media moment for Serve One To Remember, that would drive premium credentials for Stella Artois and awareness of its Wimbledon sponsorship. By joining forces with talent + influencers, we created a mammoth moment of earned media buzz and coverage that positioned the Serve One To Remember as an unmissable event, and Stella Artois as a must-have brand...

 

How?

The magic ingredients:

1. Create a huge earned media moment by inserting an alternative commentary with tennis legend Goran Ivanisevic and comedian Matt Richardson – a fully-fledged piece of 3MZ creative

2. Add a large scale influencer and product gifting programme

3. Mix in a global social takeover by celebrity influencer Rosie Londoner – as well as supporting posts from the likes of Poppy Jamie and Venetia Falconer

4. Sprinkle with top tier celebrity hosting at Wimbledon Centre Court – including the likes of Woody Harrelson, Stanley Tucci, Emilia Clarke and Riz Ahmed

 

 

£1.06 CPM

(cost to reach 1,000 people) - versus PR industry average of £3

 

 

Coverage reach of

102.1M

in the likes of GQ, Vogue, Evening Standard, TimeOut, MailOnline

 

 

 

Over

2.4M

social engagements

 

 

 

30 pieces

of top tier coverage across a two-week period with 100% positive tone

 

 

 

 

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with 3 Monkeys | Zeno