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XYZ

Core disciplines: Brand Activation, Events, Experiential marketing

Nike Strike Night

To support the launch of Nike’s Hypervenom 3 football boot, we created the world’s most intelligent goal and invited the best strikers in Europe to go head to head, broadcasting to the world on Facebook Live.

Our team designed, built and managed the experience on the night, co-ordinating over 400 guests, the live broadcast and the digital goal system.

483,000 people around the world witnessed the tournament live and in total, over 2.7 million fans watched the Facebook Live broadcast in 24 hours.

Competitor athlete channels amplified the reach with a further 19 million content views, which included 7.8 million across Instagram stories. The champion Andre Silva chose Strike Night as his moment to use Stories for the first time, sharing his journey to the title with over 250,000 followers. 

On brand and media channels, live content outside the broadcast amassed 10 million views across Instagram Live, Instagram Stories, Snapchat and Twitter, along with 30,000 media mentions globally, which included front pages in Portugal and Italy. 

All of this resulted in a total of 700 million impressions and achieved the goal of dominating the social and digital channels of the audience.

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