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We Are Social

Core disciplines: Advertising/Creative, Creative technology, Digital, Social

One of the Top 30 most viewed agencies for 2017

 

HSBC: #ISPOSSIBLE

HSBC UK launched a new brand positioning: “Supporting Human Ambition”, which would build brand equity and create meaningful differentiation and relevance with customers.

Our aim was to establish HSBC’s new brand platform, “Supporting Human Ambition”, which would build brand equity and create meaningful differentiation and relevance with customers.

 

We created #IsPossible; a social mentoring initiative. Through three online films featuring three sets of influencers, it would tell real-life, relatable success stories, and the importance of a support network in achieving these ambitions. It would provide mentoring and advice to people through universal truths that people could relate to regardless of their ambitions.

 

Over 2.9 million video views across Facebook, Twitter and YouTube; HSBC’s most successful ever Facebook content.  A +48% increase on average in net sentiment on Facebook and +42% on Twitter - a real achievement for a financial services brand. And this is just the beginning - HSBC will be extending the #IsPossible strategy to reach an even wider audience.

 

 

 

To date, the videos have been viewed 2.9 million times across Facebook, Twitter and YouTube. Jamal’s was most the viewed video HSBC has ever posted on Facebook.

 

It contributed to a +48% increase on average in brand sentiment on Facebook and +42% on Twitter

This is just the beginning - the success of the films means that HSBC will be extending the #IsPossible strategy to reach an even wider audience.

 

 

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