GREAT Festival of Creativity, Shanghai Highlights from innovision on Vimeo.
The GREAT Festival of Creativity was a three-day showcase of British innovation, held in the Long Museum in Shanghai in March 2015. It was a flagship articulation of the UK Government’s ambitious GREAT Britain Campaign, which challenges the world to think differently about Britain and emphasises the best of what Britain has to offer.
This was a unique partnership between British Government and major private sector organisations. The chief objective was to draw on the most enterprising and inspirational examples of British creativity in business and display them within an experience-led, interactive environment of multi-sector excellence.
The Festival was opened by HRH The Duke of Cambridge.
The Festival was a collaborative effort with international stakeholder engagement. We delivered extensive technical, logistical and show management expertise and created a bespoke environment to support and amplify the innovation on display.
The Long Museum in Shanghai is a beautiful concrete cathedral, spanning four floors. We leaned on large, bold dual-language statements and manifestos on huge canvases; broad white backdrops with splashes of red to ensure that the contributors and content became the colour of the showcase; and angles to represent the Union flag – all visually enhanced with projection, print, 3D realisation and soundscape.
We filled the space with keynote talks, seminars and workshops, interactive showcases, parties and performances. Community and business buzz was ensured with large seating areas for people to meet, chat and create an atmosphere around the spaces.
The GREAT Festival of Creativity in Shanghai has magnified UK impact as a global creative force, raising unprecedented awareness of the nation’s offering in China’s fast-growing market.
More than 500 world-leading British companies took part.
Over 600 Chinese buyers and investors joined the British contingent.
In terms of positive media coverage, the Festival attracted Advertising Value Equivalency (AVE) figures of nearly £30 million, globally.
The @GREATFestivals Twitter Account has a community of over 1,000 followers.
The Festival is expected to provide a return on investment in excess of £150 million to the UK economy.