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Bray Leino

Core disciplines: Advertising/Creative, Digital, Integrated marketing

WESTERN GLOBAL: A NEW DIGITAL PRESENCE

How did we combine over 50 disparate domains into a single, unified and consistent lead generation platform? By creating a brand new B2B website, optimised for four different global regions.

 

The challenge

Western Global manufacture world-leading industrial liquid storage equipment. Following a period of growth and acquisition, their international online presence had become disjointed and inconsistent.

Our approach

Consolidate information from 50,000+ separate URLs and multiple product databases into one single lead generation platform.

Our information architects developed our understanding of the Western Global audience, predicting how it would interact with the site.

Combined with user testing, this enabled us to consutruct a highly user-centric lead generation platform, beautifully designed and regionally optimised.

Commercial success

Finalist in the Digital Impact Awards and B2B Marketing Awards 2016.

The site launched on time and on budget, and is already delivering a 600% increase in search impressions, over 1,200 website conversions and a 200% increase monthly confirmed leads.

And it looks brilliant!

“Other agencies we approached saw our project timeline as unrealistic. Bray Leino and their team of experts rose to the challenge and delivered exceptional work under seriously tight deadlines. Their strategy and approach to digital projects are unmatched, and combined with their creativity and technical expertise creates a winning recipe for success. The team at Bray Leino was able to skillfully craft a website that exceeded our expectations and gave us the refreshed brand identity we desired.”
Greg Rappa, Marketing Communications Manager, Western Global

Check it out here: www.western-global.com

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