dadasd 

John Doe

Core disciplines: Branded content, Digital, Public relations (PR)

 

 

THE CHALLENGE

We were asked to launch the new ad Equal Love globally and then continue the conversation with Absolut UK’s Kiss With pride campaign 

THE RESPONSE

We launched the Equal Love ad with senior Absolut staff interviews, a Medium blog on equality by the CMO, a ‘authenticity’ launch partnership with Upworthy, a views driver partnership with Viral Thread, an Equal Love  film screening at The Box in Soho all supported by a press office function driving awareness of the film launch.

For the #kisswithpride campaign, we  held an event at The Houses Of Parliament to mark the 50th anniversary of the 1967 Sexual Offences Act, ran a press office and influencer outreach campaign surrounding the limited edition LGBT bottle and a press office raising awareness of the ATL ad images detailing people from all the countries where being gay is still illegal.  

 

THE RESULTS

Our total impressions across all social, PR and Upworthy / Viral Thread reached nearly 486 million.

Nearly 6million views of the Equal Love video.

We achieved coverage on Huffington Post, The Mirror, Campaign, The Drum, Ad Age, Hiskind, Attitude, Ad Age, Evening Standard. 

 

 

0Shares  Twitter   LinkedIn   Facebook   Google+   Send to a friend 
Interact with John Doe