Studio 2br

Core disciplines: Brand strategy, Branding / design, Corporate communications

Hogan Lovells
Thinking around corners

Five years post-merger, one of the world's biggest law firms wanted a bold new identity.

Hogan Lovells wanted something like nothing else in the sector, while retaining valuable elements of their existing identity.

Working with extensive research, we translated their position into personality, then personality into design.

A new down-to-earth tone of voice grounds Hogan Lovells in the same place as their clients: the real world. At the same time, their new visual identity shows what differentiates them: accessible, practical legal advice.

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