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Core disciplines: Advertising/Creative, Brand strategy, Branding / design, Digital

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MOTHER’S DAY campaign

We have been working with De Beers for just over a year, but have already achieved a wealth of digital successes, becoming a vital part of the De Beers marketing team. Working specifically on the brand Forevermark, this
high-end luxury diamond brand needed an online experience to communicate with their key audiences
to match the brand’s elegant and emotive tone of voice.

 

The Challenge

Forevermark, the diamond brand from The De Beers Group of Companies, asked us to come up with some ideas for a Mother’s Day campaign. With markets across the globe, we needed an idea that would resonate universally, and that represented the classical beauty of the diamond jewellery.

 

 

Our Solution

By placing Forevermark diamond jewellery at the centre of beautiful floral illustrations, we wanted to show how the mother’s love is the heartbeat of every family, every home. We shot the Forevermark diamond jewellery on top of simple, but beautifully executed, illustrations created by a talented illustrator. The campaign lived on the Forevermark website, as well as on social media.

The results

The campaign launched successfully across the US, Indian and Hong Kong markets with remarks that it had been one of the most beautiful campaigns to date.

"I've had the pleasure to work with Hatched over the past year on Forevermark. They are a joy to work with, super-creative and deliver quality work to tight deadlines"

Jacqueline Crocker, Digital Director at Forevermark

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